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Efficacy, Consumer Connection Through Social Media To Drive Growth in Clean Beauty

New report from Kline showcases leading players in deodorant, skincare, makeup and other personal care product development.

The clean beauty market is one of the fastest growing segments in personal care. According to Kline's soon-to-be-published Natural and Clean Beauty Regional Series report, the U.S. market grew almost 10% in 2022 and is expected to continue its strong trajectory in the future. However, as the market becomes more and more saturated with numerous brands to choose from, consumers shifted their attention to product efficacy.  So, how are key, clean beauty players rising above this challenge t...

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